Most trade and technical businesses know something’s not working online they just can’t say what. This free self-audit fixes that in one sitting. You’ll run your own website, Google Business Profile, search rankings, and social channels through a simple 20-point checklist, using free tools and step-by-step instructions written for someone with zero marketing background.

By the end you’ll have a written scorecard, a comparison against your closest competitors, and your own “Top 5 Fixes” list ranked by impact versus effort a dated baseline you can measure every future improvement against.

This is Step 1 of The Growth Engine, a 10-step DIY digital marketing programme for technical and trade businesses. Steps 2-10 are each available individually below.