Description
Step 2 Get Clear On Your Ideal Customer & Message
**Price:** $47.00 AUD
Every step that follows in this program works harder once this one’s done properly. You’ll walk through a guided process to identify your best-fit customers, interview a few real ones, benchmark against your closest competitors, and land on one clear sentence that explains who you help and why you’re different the exact wording you’ll reuse in your website, ads, and sales calls.
Allow 2-3 hours across one week. No design or copywriting experience needed just your own customer knowledge and the worksheet-style instructions provided.
Part of The Growth Engine, a 10-step DIY digital marketing programme for technical and trade businesses.
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